The pre-purchase stage is often considered one of the most important for businesses. You’re making new connections. You’re attracting potential customers. And you’re showcasing your business in the very best light.
But are you thinking about your customer at the pre-purchase stage?
What do they need from you? This is your time to shine, showcasing from the get-go that you really do care about what your customers want. And why you’re the right business for the job.
Ease of use and clarity are the key factors here. Both will make an impact on customer experience. When customers are finding out about you and what you offer, the process to do so must be easy to navigate. It must cover all potential elements a customer may want to know. Giving all the information up front makes your business transparent and trustworthy for a potential customer.
You should also make it super easy for your customer to get in touch. No one wants to go on a digital treasure hunt to find your contact form. Make your email address and contact details visible – we’d recommend in the footer of your website so it’s there no matter what page your customer landed on.
Showcasing your team at this stage could be beneficial. A ‘meet the team’ page gives a glimpse into the faces operating your business – particularly if you’re an online-only operator. This makes the customer feel like they’re talking to real people who care from the very first touchpoint.
Establishing yourself as a genuine business with a real focus on customer experience can only help the relationship with your customers grow as they continue along the customer journey.
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